Darren Prince

Darren Prince is the rare force who brings credibility, heart, and momentum into every room. International bestselling author of Aiming High, powerhouse sports and celebrity agent, and unapologetic advocate for addiction and mental health recovery, Darren has built a career at the intersection of influence and impact.

Through Prince Marketing Group, he has represented legendary names including Magic Johnson, Ric Flair, Larry Bird, Dominique Wilkins, Chevy Chase, Charlie Sheen, Denise Richards, Carmen Electra, and David Goggins, while also having worked with icons such as the late Hulk Hogan, Smokin' Joe Frazier, Muhammad Ali, Evel Knievel, and Jerry West.

His perspective has been featured by top-tier outlets including The Wall Street Journal, The New York Times, USA Today, CNN, Fox & Friends, Chris Cuomo, Tucker Carlson, Jay Shetty's On Purpose, Extra, and Dr. Oz.

But what sets Darren apart is not just who he knows —it is what he stands for. Having lived both the glamour of the celebrity world and the brutal reality of addiction, Darren speaks from hard-won experience, deep compassion, and unwavering purpose.

Since his spiritual awakening on July 2, 2008, he has remained sober and committed to helping others turn rock bottom into a new beginning. Through the Aiming High Foundation, 100% of proceeds go toward treatment support, sober living tuition, and nonprofit partners raising awareness around substance use and mental health.

Darren is now one of the most sought-after voices in recovery, known for reaching high-functioning addicts, at-risk executives, and teens with a message that is honest, hopeful, and empowering. He does not just raise awareness — he raises the standard, the energy, and the dollars needed to change lives.