Aiming High

In Aiming High, Darren Prince pulls back the curtain on a life that looked like a dream from the outside — and felt like a nightmare from within. As one of the most powerful sports and celebrity agents in the world, Darren had access to everything: fame, wealth, and the company of legends. But behind the scenes, he was losing a private war with addiction that nearly cost him everything.

With unflinching honesty, Darren chronicles his rise from a passionate sports memorabilia entrepreneur to a top-tier agent representing icons like Magic Johnson, Ric Flair, Larry Bird, and Muhammad Ali — and the parallel descent into prescription drug addiction that threatened to destroy it all.

Aiming High is not just a story of rock bottom. It is a story of what happens when you decide to climb back up. Since his spiritual awakening on July 2, 2008, Darren has remained sober and transformed his personal struggle into a platform for change — reaching high-functioning addicts, at-risk executives, and teens with a message that is honest, hopeful, and empowering.

Part memoir, part recovery roadmap, Aiming High is a reminder that no matter how far you have fallen, a new beginning is always possible.